At Rakhi Fashion Pvt Ltd (www.rakhifashion.com), we are deeply committed to protecting your privacy and ensuring that your personal information is handled safely, responsibly, and lawfully. This Privacy Policy outlines how we collect, use, protect, and handle your data in accordance with applicable Indian laws, including the Information Technology Act, 2000 and rules made thereunder.

1. Information We Collect & Collection Purpose

We collect personal information about you strictly for legitimate business, operational, and fulfillment purposes, including:

• Personal Identifiers: Name, shipping address, billing address, email address, and contact phone number provided during account creation or checkout.
• Order Processing & Fulfillment: To verify, process, fulfill, ship, and deliver your purchases accurately, and to update you via email, SMS, or WhatsApp regarding your order status.
• Customer Support: To address customer care inquiries, process return/exchange requests, verify unpacking videos, and provide an enhanced shopping experience.
• Technical & Analytics Data: When you browse our website, our servers automatically collect technical data such as your IP address, browser type, operating system, referral URLs, and pages visited to optimize website performance and prevent fraud.

2. Payment Security & Financial Data

• PCI-DSS Compliant Payment Gateways: All financial transactions placed on www.rakhifashion.com are processed through secure, encrypted, PCI-DSS compliant third-party payment gateways (such as Razorpay, Paytm, CCAvenue, or Stripe) using 128-bit SSL (Secure Socket Layer) encryption.
• No Direct Card/Bank Storage: Rakhi Fashion Pvt Ltd does not collect, view, or store your credit card numbers, debit card numbers, CVVs, net banking passwords, or UPI PINs on our servers. All financial credentials are processed directly by certified financial intermediaries.

3. Third-Party Data Sharing & Courier Services

• Logistics & Courier Partners: To ensure prompt delivery of your orders, we share necessary delivery details (Customer Name, Shipping Address, PIN code, and Mobile Number) with authorized domestic and international logistics carriers (e.g., DHL, FedEx, Delhivery, Blue Dart, Speed Post, Xpressbees). These third parties are strictly bound to use your information solely for package delivery and shipment tracking.
• No Sale or Commercial Renting of Personal Data: We never sell, rent, trade, or leak your personal data to third-party marketing agencies or external entities for commercial gain.
• Legal Disclosure: We reserve the right to disclose personal information if required to do so by law or in the good-faith belief that such disclosure is reasonably necessary to respond to court orders, law enforcement queries, or regulatory authorities.

4. Email, WhatsApp & Marketing Communications

• Consent-Based Marketing: We will send you promotional emails, newsletter offers, or WhatsApp campaign messages only if you have explicitly opted in or placed an order with us.
• Opt-Out & Unsubscribe Rights: You retain full control over your communications. You can unsubscribe or opt out of receiving promotional communications at any time by clicking the "Unsubscribe" link located at the bottom of any marketing email or by contacting us at info@rakhifashion.com . (Transactional order notification updates will still be sent for active orders).

5. Cookies Policy

• Usage of Cookies: www.rakhifashion.com uses "cookies"—small text files stored on your computer or mobile device—to help recognize your browser, save items in your shopping cart, remember your session details, and personalize your user experience.
• Disabling Cookies: You can choose to disable or block cookies through your browser settings. However, disabling cookies may impair certain interactive features, checkout functionalities, and shopping experience on our website.

6. Data Security, Accuracy & Customer Rights

• Data Safeguards: We employ strict administrative, technical, and physical security measures to safeguard your personal data against unauthorized access, loss, alteration, or disclosure.
• Review & Correction: You have the right to review, update, or correct the personal data we hold about you at any time. If you notice any inaccuracies or wish to request data deletion, please contact us in writing.

7. Compliance & Grievance Officer

In accordance with the Information Technology Act, 2000 and rules made thereunder, the name and contact details of our designated Grievance Officer for privacy matters are provided below: